WELLNESS FOOD JAPAN 2025: Redefining the Future of Health and Nutrition in Asia

From November 26th to 28th, Tokyo Big Sight will once again host WELLNESS FOOD JAPAN, the country's largest specialized exhibition dedicated to health foods, functional nutrition, and sustainable food innovation. As part of the broader Wellness Tokyo event, the exhibition serves as a comprehensive B2B platform for global professionals driving the rapidly expanding wellness industry.

A Gateway to Japan's Booming Health Food Market

WELLNESS FOOD JAPAN 2025 brings together over 300 exhibitors from across the globe, featuring the latest in health foods, functional ingredients, supplements, natural and organic products, alternative proteins, and antioxidant-rich formulations. The event anticipates more than 30,000 professional visitors, including importers, retailers, product developers, nutritionists, and healthcare practitioners, all seeking to explore cutting-edge innovations in food and wellness.

With Japan's health food market valued among the most mature and fast-evolving in Asia, the exhibition provides an unparalleled opportunity to engage with local and international buyers, identify partnership opportunities, and understand emerging trends such as plant-based nutrition, insect-based proteins, and fermented food technologies.

Why Participate in WELLNESS FOOD JAPAN 2025

• Directly access 30,000+ industry professionals, from distributors to R&D specialists, ensuring meaningful business interactions.

• Showcase products through live tastings, samples, and sensory demonstrations, allowing buyers to experience their offerings first-hand.

• Leverage precise PR targeting, with zoning designed to connect exhibitors to their ideal audience for maximum exposure.

• Exchange insights with experts, through concurrent seminars and networking events focused on health innovation, nutrition science, and consumer trends.

This interactive format transforms the exhibition floor into a living marketplace of ideas and partnerships, bridging the gap between product innovation and market expansion.

Why Visit WELLNESS FOOD JAPAN 2025

• Experience and compare products directly, from health foods and supplements to cutting-edge food ingredients.

• Unlock business opportunities by engaging with over 300 exhibiting companies ready to discuss partnerships and collaborations.

• Gain insights into the latest global and domestic trends, supported by 50+ seminars on topics including functional foods, health management, femtech, and conditioning care.

• Participate in hands-on demonstrations, exclusive to Wellness Tokyo, offering in-person experiences not available online.

These elements make the exhibition a must-attend for anyone shaping the future of wellness-from buyers and brand owners to food scientists and start-ups entering the Japanese market.

Highlighting the Global Shift Toward Wellness

WELLNESS FOOD JAPAN underscores the global convergence of nutrition, technology, and sustainability. As the boundaries between food, health, and lifestyle continue to blur, this exhibition stands at the forefront of redefining how wellness is sourced, produced, and experienced.

By fostering cross-border collaboration and showcasing the next generation of health-focused innovations, WELLNESS FOOD JAPAN 2025 reinforces Japan's position as a key hub in the international wellness ecosystem.

Event Details:

Dates: November 26-28, 2025

Location: Tokyo Big Sight, Tokyo

Website: https://wfjapan.com/en/