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16 Nov 2024
ACE2024 Asian Cuisine Expo Opens in Jinan, China on November 15
Keywords
A Global Gastronomic Gathering and Premier International Culinary Industry Event
The ACE2024 Asian Cuisine Expo (ACE2024) officially opened on November 15 in Jinan, China, and will run until November 17. Under the theme "Shared Opportunities, Integrated Development" the event is organized with guidance from the China Council for the Promotion of International Trade (Shandong Sub-Council) and "China Food News" hosted by France's Comexposium, and co-organized by a host of culinary and industry associations, including the Shandong Provincial Cuisine Association and the Shandong Hotpot Association, among others.
The ACE2024 Asian Cuisine Expo is a key part of the "Dialogue with BRICS – Shandong Enterprises Innovation and Development Exchange Conference." On the opening day, ambassadors, representatives from international chambers of commerce, Fortune 500 companies, multinational corporations, and industry experts joined the event, creating valuable opportunities for networking and collaboration.
A New Milestone in Internationalization: Over 10 Countries Participating
As one of Asia's premier culinary industry events, ACE2024 continues to set the bar for international participation among similar exhibitions in China. This year, the event features delegations from over 10 countries, including Saudi Arabia, Brazil, Vietnam, Russia, Malaysia, Germany, Angola, and Thailand.
- Saudi Arabia: Represented by 11 companies showcasing specialty products such as Saudi coffee and dates, alongside health foods, food packaging equipment, agricultural machinery, and smart catering solutions.
- Vietnam: Featuring 10 exhibitors offering culinary bases, seasonings, coffee, juices, concentrated syrups, ready-to-eat products, noodles, and coconut-based goods.
- Malaysia: Highlighting 5 brands with products like tea, coffee, durian, baby foods, and health powders.
Delegations from Germany, Brazil, and Angola have also organized international procurement teams to explore partnerships with domestic exhibitors.
Exciting Lineup of Supporting Activities at ACE2024
ACE2024 promises a dynamic schedule of forums, competitions, and networking events to enhance the experience for exhibitors and professional visitors alike.
1. Opening Ceremony:
Representatives from embassies, trade associations, leading enterprises, and media attended the grand opening ceremony, marking a significant international gathering.
2. 2024 Asian Culinary Competition:
Guided by the World Federation of Chinese Catering Industry and co-hosted by culinary associations from Malaysia, Korea, and Japan, this upgraded competition attracts elite chefs and culinary masters worldwide. Featuring the "Asian Culinary Gold Medal Competition" and "Master Chef Invitational" participants will prepare dishes live for evaluation by an expert jury.
3. 2024 Barista Skills Championship:
Having gained acclaim in ACE2023, this competition returns for its 8th year, offering a platform for baristas, businesses, and enthusiasts to showcase their talents and connect.
4. 2024 Mixologist Competition:
This event adheres to international standards and invites master-level judges to assess entries based on flavor, technique, creativity, and interaction, setting a benchmark in the mixology industry.
5. 2024 Shandong Seasoning Association's Annual Matchmaking Conference:
Aimed at advancing Shandong's seasoning industry, this conference fosters direct dialogue between seasoning manufacturers and the foodservice sector. Highlights include live cooking demonstrations by professional chefs and the "Lujing Cup" stir-fry sauce competition, showcasing local condiments in traditional dishes like chicken stir-fry.
ACE2024 promises to be a vibrant hub for culinary innovation, cultural exchange, and business opportunities, strengthening ties within the global food and beverage industry.
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